Mobile internet has altered the way consumers view, search and interact with businesses, brands and organisations. As such, advertising and marketing strategies are forced to adapt in this fast competitive ambience . Mobile Media – Mobile-sites and website marketing – represents the latest example. Mobile-sites are literally websites developed with mobile browsing functionality, provide businesses with unique, interactive platforms for consumer engagement.

More then 80% of the Australian population were regularly accessing the internet, an astonishing multi million people have connected via 3G – Mobile Broadband. According to an Australian Mobile Statistics Report recent reports page views of Australian mobile internet sites grew phenomoly from some years back . As the iPhone continues to increase its dominance over the mobile market and Samsung trying to upsurp it , those penetration figures suggest the best is yet to come.